Turning Comments Into Your Next Five Videos
Most creators scroll their comments, remember the loudest or most recent ones, and treat those as a sense of what the audience wants. That's not the same as knowing what's actually being asked most often, and it means the same real request can sit unanswered for months because it was never the loudest one.
Warning
A comment you remember and a comment that recurs are different things. The one you remember might just be the one that annoyed or flattered you most, not the one the most people are actually asking.
The comment you remember isn't always the one worth answering. The comment that keeps showing up is.
Why scrolling doesn't surface the real pattern
Reading comments in order gives you an impression, not a count. A question asked by five different people in five different ways doesn't look like a pattern when you're reading one comment at a time, it just looks like five separate comments.
Before: scroll the comments after a video goes up, reply to a few, move on with a vague sense of what people liked.
After: paste a batch of comments into Claude, ask it to group them by recurring question or request, and get a short list of actual topics with more than one person asking.
A process for turning comments into topics
- 1
Collect a real batch, not a handful
Pull comments, DMs, or survey replies from more than one video if you have them. A pattern across multiple videos is a stronger signal than a pattern within just one.
- 2
Ask Claude to group by recurring question, not summarize
A summary just compresses what was said. Ask specifically for comments grouped into the question or request each one is actually making, so you can see how many people are asking the same thing in different words.
- 3
Ask for a representative quote per group
A quote grounds the group in something real, and it's useful later when you want to reference "a lot of you asked about this" without making the claim up.
- 4
Turn each group into one follow-up topic
Ask for a specific video or post idea per group, not just the topic label. "Sourdough starter feeding schedule" is a topic. A concrete video idea is something you could put on a calendar.
“
Here are 40 comments from my last video. Group them into the three most common questions viewers are asking, and suggest one follow-up video topic for each.
”
Inside Claude Tutorial
Finding the real pattern in scattered feedback is transferable.
Grouping a pile of individual reactions into the few that actually recur, instead of reacting to whichever one you saw last, applies well beyond comments. The app has a full lesson on it, with practice that carries over to any feedback you collect.
When the loudest comment isn't the most common one
Sometimes the process surfaces a group that's smaller than the comment that's been bothering you all week. That's useful information on its own, since it tells you the loud one is probably not worth building a whole video around.
Tip
Ask Claude to flag which group has the most individual commenters behind it, not just which group has the most total comments. A handful of people commenting five times each isn't the same as five different people asking once.
“
Of the three groups you found, which one has the most distinct people behind it, not just the most total comments? I want to prioritize based on reach, not volume from a few repeat commenters.
”Continue reading
- Writing Video Outlines That Don't Lose Viewers Halfway Through: what to do with a topic once a comment pattern hands you one.
- Sharpening a Hook Before You Film It: turning the follow-up topic into an opening line worth watching.
- Repurposing One Video Into a Week of Content: getting more mileage out of the video once the real question has been answered.